Many a time companies find themselves in a position where they have to communicate a certain thing to their entire customer base. Calling each customer or messaging them individually is not feasible because of time and money constraints.
In the present times when each person is busy with his/her life, communicating with other people has become a difficult process. The advent of various communication technologies have simplified the communication process as to fit into each person’s busy schedule. This is done by the effective use of tools and applications on the internet and on your mobile phones. The most popular tool among these is SMS.
It is an amazing tool that enables you to keep in touch with others without much expense. SMS is a short message which can be up to 160 characters. There are many messaging services provided by the mobile operators such as group SMS, multimedia messages and so on.
SMS has also become a marketing tool used by various business enterprises. SMS services are not only used for marketing but also for providing customer service and so on. It is one of the fastest and simplest ways of communicating with customers. However, the companies should keep the privacy of the customers in mind.
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