The Branding Dimension
Our crisp ads and laser sharp targeting make your customers value your brand as their needs and requirements are fulfilled right on time. Over a period of time the relevant messages and successful redemptions will enhance your credibility and cement the awareness and recall of your brand.
Why are Text Ads effective?
These ads are easy to read. They are sent to specific group of people based on the criteria defined by you - who have real use of the advertised wares. A great way to publicize special offers and brand messages.
What happens next?
The customer receives your ad and gets specific and valuable information about your product/service or promotional offer(s).
Why are Personal Ads effective?
Personal Ad is a definite way of getting your SMS advertisement read by potential customers, since they receive these ads along with relevant messages from friends and family members. As the advertiser, you get to connect to your customers better. This bonding will result in creating a loyal customer base.
What happens next?
Your SMS ad accompanies relevant personal messages your customers send to their friends, folks and colleagues.
The Direct Response (DR) Dimension
The results of any cell phone advertising campaign are precisely measurable as the customer would directly respond to the SMS. This measurability will give you the ability to control your campaign based on the customer response.
Why are Redeemable Codes effective?
MySmsMantra sends a redeemable code provided by you with the ad to the target customer using which he can avail of the special offers and discounts.
The CRM Dimension (Customer Relationship Management)
You establish your image as someone who cares about their customers. This customer relationship management will go a long way in ensuring their conversion and long term loyalty.
All of mysmsmantra solutions ensure that the advertiser’s needs, requirements and perceptions are being taken care of.
Initiatingtwo-way communication with customers
Interactivity is the name of the game in today’s ”attention economy” where it is increasingly becoming difficult to get your potential customer’s attention.
By being interactive you can involve, engage, hold a two way interaction with your customers which will go a long way in ensuring brand recall and brand loyalty.
Ensuring customer participation :
By holding quizzes - You can initiate interesting quizzes related to your products/services, which will ensure brand recall and customer interest.
By conducting surveys - Surveys related to your product/service vertical will not only give you an actual idea of market sentiments but also create awareness in customers about the advertised wares.
By holding intriguing Q & A sessions - These will give you invaluable information to fine tune your database and will whip up the interest in your campaign.
By asking for feed back - Will cement your image as the company which cares about the opinion of its customers and will give your customers a platform to express themselves. This in turn will help you determine exact areas of improvement.
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